Mainstream Media in America

The Political Impact of the Mainstream Media in America

The Political Impact of the Mainstream Media in America

Pew Survey. Conservatives Get Their News from Fox; Liberals Get Theirs Everywhere

Pew headlined on October 21st, “Political Polarization & Media Habits,” and reported “Striking Differences Between Liberals and Conservatives,” such as that Fox News Channel dominates as the news-source among conservatives, but that no news-source dominates among liberals. 

47% of “Consistent Conservatives” cite FNC as their “main source for news about gov’t and politics,” whereas 15% of “Consistent Liberals” cite CNN as theirs — and no news-source is more-frequently cited by them than CNN. NPR ranks second among them, at 13%. MSNBC is third, at 12%. New York Times is fourth, at 10%. Local TV is fifth, at 5%.

Mainstream Media in AmericaBy contrast: for “Consistent Conservatives,” Local radio is second, at 11%. Local TV is third, at 5%. Local newspaper is fourth, at 3%. Google news is fifth, at 3%.

Those are the main news-sources for more than 96% of Americans.

Here are the two main tables, showing which news sources each of the 2,901 respondents named:

The key question listed 36 news-sources, and doesn’t indicate influence but only that the respondent has “heard of” the named source (it’s like a politician’s name-recognition, versus his actual support):

ASK ALL WEB RESPONDENTS:

Q.20 Please click on all of the sources that you have heard of, regardless of whether you use them or  not. If you are unsure, please DO NOT click it. You can click anywhere in each of the boxes.

Mar 19-Apr 29 2014

Based on web respondents

[N=2,901] [%]

95 CNN 

94 ABC News 

94 NBC News 

93 CBS News 

93 Fox News Cable Channel 

90 USA Today 

89 MSNBC 

88 PBS 

85 New York Times 

82 Wall Street Journal 

80 Yahoo News 

80 Washington Post 

76 BBC 

71 Google News 

66 Rush Limbaugh Show 

66 Huffington Post 

65 The New Yorker 

64 Daily Show

62 Colbert Report

60 Bloomberg

53 NPR

49 Glenn Beck Program

42 Al Jazeera America

36 The Guardian

34 The Economist

34 Drudge Report

32 Politico

31 BuzzFeed

22 Mother Jones

21 Slate

18 The Blaze

15 Breitbart

12 Daily Kos

9 ThinkProgress

In addition, there were included a few news-sources that shouldn’t have been. For example, the Ed Show, on MSNBC, was listed, whereas it’s only one show of many on that channel and not even the most-watched. (Among the ones more-watched there are Rachel Maddow, and Lawrence O’Donnell.) But no show on the channel should have been listed, because the channel itself, MSNBC, was one of the listed options. Similarly, the Hannity Show on Fox was listed, though FNC itself was also listed, and though the O’Reilly show on that channel has an even larger audience. Moreover, Mother Jones was listed, but The Nation was not, National Review was not, Harper’s was not, etc.

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